Recently, Hozon Auto has comprehensively combed the brand and adjusted the brand's visual identity specification. IIA learned that HOZON will continue to be the corporate brand, while NETA will be the product brand. In the future, all models under the NETA brand will adopt the Hozon fountain-like logo.

The reorganization of the brand structure by Hozon is a rapid development after years of accumulation. It is also a strategic plan for Hozon to adapt to the development needs of the market and to face the future development.

Currently, the N01 is the only model on sale in the NETA series, which is positioned as a small SUV. The new brand LOGO is composed of four natural elements: neurons, tree, wings and spring, which represent the meaning of artificial intelligence, growth, wings, and inspiration. At the same time, the three words of "strength", "dream" and "trustable" were also designated as their own brand genes, and the brand slogan "Intelligence in front of the eyes" was put forward.

Since the company was founded in 2014, Hozon has been committed to making high-quality electric vehicles accessible. After five years of development, Hozon has successfully completed its first “five-year plan”. With the launch and delivery of NETA N01 and NETA N01 2020, Hozon has entered a new stage of development.

In addition, Hozon Auto's Yichun plant in Jiangxi province also started construction in this June, with a total investment of 5 billion yuan, covering an area of 747 acres, and has a planned annual production capacity of 100,000 units. It is expected to be put into operation by the end of 2020. After the completion of the plant, NEVs including the N01 and the Hozon U will be put into production. The medium-term plan for production is to reach 250,000 units by 2023.

As an important part of the new stage of corporate development strategy, Hozon will implement a brand strategy that focuses more on consumers. In addition to further combing the brand, Hozon will also comprehensively innovate and upgrade in new directions, such as new products, marketing, user communication and branding, to further enhance consumers' perception of the brand.

This new corporate image will bring a new development landscape. Under the guidance of the new brand structure, Hozon will focus on NETA vehicles and continue to be user-centered. Adhering to the smart electric vehicle as the carrier, we will further consolidate the young, courageous and fearless value of the NETA brand, and meet the challenges of the future with a new attitude.