It is reported that the overall sales of Jaguar Land Rover in the third quarter of 2020 are on the rise, an increase of 14.6% compared to the second quarter. In September, Jaguar Land Rover sales increased by 28.5% compared to the same period last year. Among them, the new Land Rover Defender has been officially launched in July this year and the cumulative number of orders has exceeded 3,000.

The Range Rover Sport version increased by nearly 50% year-on-year in a single month in September. Since the launch of the new Land Rover Defender in July this year, the cumulative number of orders has exceeded 3,000. XFL and E-PACE under the Jaguar brand achieved year-on-year growth of 20% and 18.7% respectively in the third quarter, and XEL’s monthly sales in September increased by 12.7% year-on-year.

In the just-concluded 2020 Beijing Auto Show, the Land Rover brand brought the Land Rover Range Rover 50th Anniversary Commemorative Edition, which was officially launched at the 2020 Beijing Auto Show, priced at 2.0258 million yuan. Range Rover has gone through four generations of models for 50 years since its first model came out. The 50th anniversary of Range Rover is limited to 1,970 units. 1970 was the year the first Range Rover model debuted.

In terms of appearance, the special edition model has added a "Fifty" logo written by Land Rover's chief creative officer Gerry McGovern under the side fenders and the rear of the car. The car is also equipped with 22-inch multi-spoke wheels. In order to highlight the special identity of the special edition model, the new car has added 7 special colors, among which the three retro colors Bahama Gold, Davos White and Tuscan Blue are modulated by the original color numbers of the original Range Rover. The four colors of Santorini Black, Aruba Silver, Carpathian Grey and Roselo Red are the first time the classic re-engraved paint colors have been introduced on a limited edition model.